“If I keep a green bough in my heart, then the singing bird will come” - Chinese Proverb
My blog is green. You may have noticed. That's because green is my favorite color and I'm here to sing its praises. Green connotes life, fertility, renewal, nature, and hope. It has positive cultural associations across the globe. Green is second only to blue, which is the most popular color worldwide.
Green is is part of our collective consciousness regardless of country or culture. We have powerful emotional associations with it. Green is blades of grass underneath our bare feet. It's the flicker of leaves against a blue sky on a summer day. It would be nearly impossible to not associate green with good things.
Given the emotional power of green, it's easy to see why designers are eager to use it in their designs. Color has a powerful impact on people. Using the wrong color in a design can potentially alienate your audience or create a counterintuitive association with your brand. Using the right color can cement the desired association with your brand and help you succeed.
Green In Identity Design
Kudos to the following companies for being smart enough to take advantage of the positive influence of the color green in their branding.
Green In Web Design
These sharp looking sites have clued in to the beauty of the color green.
http://www.riscoaolado.com
http://www.danviv.net
http://www.freerice.com
http://www.moourl.com
http://mobygreen.com
http://www.wilsonminer.com
Fun Facts About The Color Green
- Green is the most restful color for the human eye.
- Researchers have also found that green can improve reading ability.
- Suicides dropped 34% when London's Blackfriar Bridge was painted green.
- Green has long been a symbol of fertility and was once the preferred color choice for wedding gowns in the 15th-century.
- Green is used worldwide to represent safety.
- Those who have a green work environment experience fewer stomachaches.
- Green occupies more space in the spectrum visible to the human eye than most colors.
Green, Green, And More Green
Feeling inspired yet? Embrace your inner love for the color green. Enjoy these varied and beautiful greens I created at COLOURlovers. Maybe they will help jumpstart your next creative endeavor. Enjoy.
Music:
The Color Green (Band) - http://www.thecolorgreen.tv
Sources:
Sensational Color - All About The Color Green
About.com - Color Psychology Green
Color Matters - The Evolution Of The Symbolism Of Green In Western Culture
9 comments:
LOVE the Summer Glau green. :)
Thanks, I've gone totally bananas with creating Whedon related color names.
:)
Green is my favorite color as well. I love combining it with orange and yellow to make citrus type palettes. Dark lime, Light lime, etc...
wow you really like the green color, you know there's some people who think that person that have a strong loop with this color had gifted with the power of heal, and a great connection with the planet.
Will three years to make virtuous actions - very few people will know about it, once to commit evil - finds the whole of China-Chinese Proverb
Green comes to make os feel as if something were fresh, alive...
That is Why here in Costa Rica the winter season is called Green season!!
Because it is when all forests, gardens and flora comes to life and nature seems imposing!!
To me green is just one of my favorite colours is just so calm and nice i really enjoy having those colours in my room.
Really useful piece of writing, lots of thanks for your article.
Another important and well Presenting article. Good facts and viewpoints. You do a great job, and your blog IS one of my favorites.
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