“If I keep a green bough in my heart, then the singing bird will come” - Chinese Proverb
My blog is green. You may have noticed. That's because green is my favorite color and I'm here to sing its praises. Green connotes life, fertility, renewal, nature, and hope. It has positive cultural associations across the globe. Green is second only to blue, which is the most popular color worldwide.
Green is is part of our collective consciousness regardless of country or culture. We have powerful emotional associations with it. Green is blades of grass underneath our bare feet. It's the flicker of leaves against a blue sky on a summer day. It would be nearly impossible to not associate green with good things.
Given the emotional power of green, it's easy to see why designers are eager to use it in their designs. Color has a powerful impact on people. Using the wrong color in a design can potentially alienate your audience or create a counterintuitive association with your brand. Using the right color can cement the desired association with your brand and help you succeed.
Green In Identity Design
Kudos to the following companies for being smart enough to take advantage of the positive influence of the color green in their branding.
Green In Web Design
These sharp looking sites have clued in to the beauty of the color green.
Fun Facts About The Color Green
- Green is the most restful color for the human eye.
- Researchers have also found that green can improve reading ability.
- Suicides dropped 34% when London's Blackfriar Bridge was painted green.
- Green has long been a symbol of fertility and was once the preferred color choice for wedding gowns in the 15th-century.
- Green is used worldwide to represent safety.
- Those who have a green work environment experience fewer stomachaches.
- Green occupies more space in the spectrum visible to the human eye than most colors.
Green, Green, And More Green
Feeling inspired yet? Embrace your inner love for the color green. Enjoy these varied and beautiful greens I created at COLOURlovers. Maybe they will help jumpstart your next creative endeavor. Enjoy.
The Color Green (Band) - http://www.thecolorgreen.tv
Sensational Color - All About The Color Green
About.com - Color Psychology Green
Color Matters - The Evolution Of The Symbolism Of Green In Western Culture